Work Experience

Senior Product Designer, Amazon Time & Away

June 2024 to Present, New York, NY

  • Lead the design of an integrated time-management system that handles daily transactions across NA, EU, APAC, and MENA regions, overseeing attendance, leave, and payroll processes for global users.
  • Maintain and optimize workflows for managers, HR teams, and Central Time Keeping staff, ensuring compliance with regional labor laws while continuously improving efficiency rates.
  • Partner with Operations and HR leadership on scalable solutions, driving significant reduction in administrative tasks and decrease in time-related disputes through user-centered improvements.
  • Oversee the multilingual platform design that supports various languages and regional variations, ensuring seamless functionality across hundreds of global facilities.

Senior UX Team Lead, Amazon Benefits

February 2022 to May 2024, New York, NY

  • Led UX strategy and design for Amazon’s employee benefits platform, serving 1.6M+ employees in 30+ countries. Increased platform satisfaction and reduced support tickets in first year.
  • Managed Benefits UX team, delivering solutions that improved accessibility and user experience for global employees. Met WCAG 2.1 accessibility standards and reduced task completion time.
  • Coordinated cross-functional projects through workshops and planning sessions, working with product and development teams to implement user-focused solutions.
  • Implemented systematic usability testing and improvements, resulting in 38% higher engagement and 40% faster benefits enrollment completion.

Senior Product Designer, Amazon Live

November 2020 to February 2022, New York, NY

  • Developed design strategy for live shopping video experiences, integrating commerce and content for US and India marketplaces to optimize creator and viewer engagement.
  • Directed product design for Amazon Fire TV Live Shopping app, managing overall customer experience development.
  • Created user interfaces across multiple platforms (iOS, Fire TV, web, mobile web) serving influencers, vendors, and shoppers, with focus on mobile and TV shopping experiences.
  • Designed content creation tools within Amazon Live Creator app enabling influencers and vendors to produce and manage live shopping content across platforms while maintaining marketplace compliance.

Senior Mobile UX Team Lead - Shopbop (an Amazon subsidiary)

August 2016 to November 2020, New York, NY

  • Led mobile UX design and served as mobile subject matter expert for global fashion retailer.
  • Co-developed Shopbop Design System, standardizing design patterns and creating component library through collaboration with UX, Visual Design, and Technology teams.
  • Managed cross-functional design projects through workshops and planning sessions, working with product and development teams to implement data-driven solutions based on user testing and feedback.

Senior Mobile UX Designer - Quidsi (an Amazon subsidiary)

April 2013 to August 2016, Jersey City, NJ

  • Managed mobile UX/UI design for 9 Quidsi brands across iOS, Android, and mobile web platforms.
  • Guided product experience development from research to user acceptance testing. Created wireframes, workflows, mockups, and prototypes for new features across mobile platforms.
  • Worked with business stakeholders, development teams, and project managers to ensure accurate implementation of designs and successful app store launches.

Senior UX Designer - Quidsi (an Amazon subsidiary)

September 2011 to March 2013, Jersey City, NJ

  • Led UX strategy and design for six e-commerce platform launches: Yoyo.com, Casa.com, Afterschool.com, Vine.com, Bookworm.com, and Look.com.
  • Created detailed UX documentation covering information architecture, user journeys, wireframes, and design specs to guide development teams.
  • Conducted user research through stakeholder interviews, competitive analysis, and usability testing to improve customer experience.

Lead UX/UI Designer - OpenCrowd

April 2008 to September 2011, New York, NY

  • Led UX design projects for Fortune 500 clients, managing visual and interface design across multiple engagements.
  • Developed user-friendly interfaces and conducted creative sessions with stakeholders to improve design solutions and usability.

UX/UI Design
Mobile CX (iOS & Android)
Fire TV CX
Interaction Design
Rapid Prototyping
Heuristic Evaluation
Story Boarding & Journey Maps
Low / High Fidelity Wireframes
Dashboards & Visualization
Design Systems

Tools
Whiteboard
Paper & Pencil
Figma
Sketch
ProtoPie
Principle
Flinto
Invision
Photoshop
Illustrator
InDesign

Project Highlights
Apps
Amazon Live Shopping FTV app
Shopbop iOS app

Sites
Amazon Global Benefits Platform
Amazon Manager Portal
Amazon HR Service Central
Amazon.com/Live
Shopbop.com
EastDane.com
YoYo.com
Casa.com
VineMarket.com
Afterschool.com
Look.com
Bookworm.com
BMW SA
Mini SA
Rolls Royce SA